Template customization refers to the process of altering a pre-designed template to better suit a particular project or brand's identity. This does include changing elements: text, logos, color palette, fonts, and layout, while preserving the basic structure of the original template. The goal is to create a distinctive look that aligns with the desired message and style while keeping the functionality.
This also includes adding logos, adjusting formatting, and tweaking other design elements to reflect a unique brand or project vision.